The Basics
The Basics
Information Marketing is a fantastic way to build a consistent and profitable 'stay at home' business. If you’ve ever thought about starting an online business, this could be precisely what you’ve been looking for!
Exactly what is Information Marketing?
Information marketing is the process of building, marketing and selling digital products or services which help alleviate or eliminate a particular problem within a specific niche.
These products are typically in the form of video training courses, reports or live coaching programs. They can also be tailored services such as one-to-one coaching.
For example, if you’re experiencing difficulty getting phsically fit, there are many digital products available to teach you all the techniques and strategies to help transform your body.
So if you have some expertise in a specific niche– or even if you have a hobby in which you have some knowledge, you have every right to create an information product and establish yourself as an thought leader or expert on that particular niche/topic.
This is great as you can spend time and develop the skills in the topics you really love!
Truth be told, the beauty of creating and selling information products is that once built, it can be sold an unlimited number without any need for storage, packaging and delivery costs. You see, there are no additional costs to delivering one product to delivering 100 of the same product.
Also, the sales price of the product or service is value based. That is, it is dependant on the quality and reliability of the information contained in the product. This gives digital marketers a fantastic opportunity to earn extremely high margins on their products and services.
As information products are digital, the marketing, selling and distribution is performed online – hence large start up costs or no office space rental costs are required. This enables information marketers to work from anywhere in the world with a laptop and wifi connection.
Interestingly, the only 'must have' start-up costs are a domain name and hosting account!
As a result, the information product business model has low barriers to entry and can be made profitable very quickly with the right application of knowledge and strategy. This is unlike more traditional bricks and mortor business which require substantial 'up front' costs and capital to get started.
How the Business Model of Selling Information Products Works
The marketing, selling and delivery processes are based around opt-in pages, sales pages and product areas or members areas.
An "opt-in page' is a basic web page with one goal – to obtain a prospect by giving them a free information product. The prospect will then be persuaded to buy the paid product / products through a combination of marketing strategies.
After consuming the 'free information', typcially the prospect will want to lean more about the product, after which they are taken to a “sales page”. The sales page gives the prospect the information they need to make an informed decision on whether or not they will purchase the product.
If they do purchase, they will be given access within a “members area”, which is limited only to customers who went ahead to buy the product. Typically, this will involve the customer entering their password to gain access to their purchase.
From then on, other products are often sold to them via affiliate marketing, to increase the total customer value.
To summarise, information marketing is a lucrative means of adding to your main income or create an entirely new income! There has never been a better time to get started and the potential is huge – irrespective of your background, income or perceived level of expertise.
Join me and lets get creating your first information product - lets have fun and start making some money!
Your success,
Ken Rhodes
Founder & CEO, Wealth Activity
